Mission and Vision


Company Vision


We see our company as one of the leading economic drivers in the region, which builds the image of a modern and innovative company that produces high quality sugar and a recognizable brand with a significant market share, whose name inspires trust in the quality and safety, and whose business is developing taking into account the dynamics of sustainable development demonstrating a high level of social and environmental responsibility, while adhering to modern quality standards.


Company Mission


Our company mission is to produce high quality sugar and other products of the sugar industry under a recognizable and high ranked brand, while providing the best services to our customers and consumers. To this end, we are oriented towards continuous improvement of the quality of our products and work.

Quality is not our goal, quality is our service to customers and consumers, where the best recognition is their trust as a recommendation and proof of our commitment and dedication to work.

We have chosen to harmonize our business with the highest ethical standards which puts us in the line of socially responsible companies, which build their success on the basic principles of social responsibility and ethics, respecting employee rights, guaranteed salaries and the best possible conditions of work and environmental protection. We optimize our existing technologies in order to minimize the impact on the environment, following the effects of all aspects of the environment and raising employee awareness about its protection.